Pay-Per-Appointment Is The Smartest Move In 2025 Because Facebook Ad Costs Are Exploding – Here's What You Can Do About It

If you’ve been advertising on Facebook this year, you've likely seen your cost per lead (CPL) spiral out of control. According to bir.ch’s Facebook advertising cost tracker, the average CPL was just $9 at the start of 2025. Today, in June, that number has soared to $72 per appointment.

This isn't isolated to one industry—every sector is feeling the heat. Whether you're in healthcare, home services, SaaS, or consulting, the cost to acquire leads on Facebook is rising faster than ever.

Why It’s Time to Rethink Your Marketing Strategy

Most agencies still work on outdated retainer models. You pay upfront, and what you get in return is often vague: “leads,” “impressions,” or “traffic.” But with CPLs hitting all-time highs, these vanity metrics are no longer enough. Businesses can’t afford to spend thousands and only hope for results.

That’s where Adwirks comes in.

How the Pay-Per-Appointment Model Works

Instead of charging flat monthly fees, we tie our success to yours. With Adwirks, you only pay for verified appointments that show up. It’s that simple.

✅ No monthly retainers
✅ No fees for no-shows
✅ No wasted ad budget
✅ Real, measurable ROI

Whether you’re just starting or scaling aggressively, our performance-based model protects your budget and delivers actual outcomes—not excuses.

Why Our Clients Love It

• Transparent billing — You only pay when we deliver

• Built-in accountability — We don’t get paid unless you get results

• Faster scaling — Know your exact cost per appointment and scale with confidence

• No long-term contracts — We're confident you'll stay for the results, not because you're locked in

The Bottom Line: Pay for Results, Not Empty Promises

With Facebook ad costs continuing to rise, it's never been more important to partner with an agency that shares the risk—and the reward. The old way of doing things is broken. It's time to switch to a smarter, leaner, and more accountable model.

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