Pay-Per-Appointment Is The Smartest Move In 2025 Because Facebook Ad Costs Are Exploding – Here's What You Can Do About It

Lennart Andreas

Published on: 09/06/2025

Facebook ad costs have exploded in 2025, rising from $9 to $72 per appointment. Here’s why switching to a pay-per-appointment model with Adwirks is the smart move.

Lead GenerationB2B MarketingSales ModelsPay Per Appointment

Lead Quality Explained: From Facebook Form Leads to Self-Booked, Vetted Appointments

Lennart Andreas

Published on: 07/06/2025

Not all leads are created equal. This guide breaks down the four key lead types—from Facebook forms to self-booked calls—and explains which ones truly drive revenue.

Lead GenerationB2B MarketingSales ModelsPay Per Appointment

Does Pay Per Appointment Actually Exist — and Is It Worth It?

Lennart Andreas

Published on: 06/06/2025

Tired of paying for leads that don’t convert? Pay per appointment is a smarter way to grow—only pay when a qualified prospect books a meeting with you.

Lead GenerationB2B MarketingSales ModelsPay Per Appointment

Why You Should Stop Paying for Leads (and Start Paying for Real Sales Conversations)

Lennart Andreas

Published on: 05/06/2025

Tired of leads that ghost you? Discover why paying for booked appointments instead of cold contacts is the only strategy that consistently gets real clients in 2025.

Lead GenerationB2B MarketingSales ModelsPay Per Appointment