What Does “Pay Per Appointment” Really Mean?

Most marketing campaigns charge you for impressions, clicks, or leads — not results. “Pay per appointment” flips that model. In this article, you’ll learn exactly what it means, how it works, and why more agencies and businesses are using it to get real conversations booked, not just names on a list

What Does Pay Per Appointment Mean?

Pay per appointment” is a performance-based marketing model where you only pay when a qualified sales call or meeting is actually booked. Unlike paying for leads or ad clicks, you're charged only when a potential customer schedules time to speak with you — often pre-qualified based on your target criteria.

How Does the Pay Per Appointment Model Work?

What’s the Difference Between Pay Per Lead and Pay Per Appointment?

Is Pay Per Appointment Right for My Business?

What Are the Pros and Cons of Pay Per Appointment Services?

What Industries Use Pay Per Appointment Marketing?

How Do You Qualify Appointments in This Model?

How Much Does a Pay Per Appointment Service Cost?

Can You Guarantee Sales From Appointments?

How to Choose a Pay Per Appointment Provider