What Is Pay Per Appointment for Insurance? A Smarter Way to Grow Your Agency
What Is Pay Per Appointment for Insurance? A Smarter Way to Grow Your Agency
Pay Per Appointment is changing how U.S. insurance agents grow their business — and it’s not just a trend. Instead of wasting time and money on cold leads or endless follow-ups, you only pay when a qualified prospect books a real appointment. At Adwirks, we specialize in helping insurance agents get consistent appointments with people ready to talk — not just click.
Why Are Insurance Agents Using Pay Per Appointment?
Many agents ask, “What’s better: paying for leads or paying for booked meetings?” The truth is simple: leads don’t grow your business — conversations do. That’s why pay-per-appointment marketing is becoming the go-to strategy for:
Independent agents selling life, health, or Medicare plans
Brokerages looking for scalable client acquisition
Agencies expanding into new U.S. states or cities
With pay-per-appointment, you:
Only pay when someone books time with you
Avoid chasing cold leads or ghosted email replies
Get pre-qualified prospects who match your target market
How Does Pay Per Appointment Work for Insurance?
Short Answer: You tell us your target audience. We find them, qualify them, and book them straight onto your calendar.
Here’s how the Adwirks system works:
You define the client type (e.g., Medicare leads in Texas, life insurance in Florida, small business policies in California)
We run ads and landing pages customized for your service and location
We qualify each lead based on your criteria (e.g., age, income, interest level)
We book the appointments for you, directly in your calendar or CRM
You only pay for real, live, scheduled calls — no mystery charges, no junk leads.
Is Pay Per Appointment Right for Insurance Agents?
If you’re asking questions like:
“How can I grow my insurance book faster?”
“Are these Facebook/Google leads even working?”
“Why am I spending money but not getting actual calls?”
…then pay-per-appointment is likely the answer.
Whether you're a solo agent, managing a small team, or running a multi-state brokerage, this model eliminates guesswork and gives you what you really want: booked calls with people interested in insurance.
What Does It Cost?
Most of our clients pay between $80–$150 per qualified appointment, depending on region and product type.
That means no more gambling with ad budgets or buying outdated lead lists. You know exactly what you’ll pay — and what you’ll get.
Common Use Cases by Insurance Type
Life Insurance: Target individuals aged 30–60, interested in family protection.
Health Insurance / ACA: Book calls during open enrollment periods in your state.
Medicare: Focus on seniors turning 65 in your licensed region.
Commercial Policies: Reach small business owners by city or ZIP code.
You tell us your offer and license area — we take care of the rest.
Why Adwirks?
At Adwirks, we’re not just a marketing agency — we’re your outsourced client acquisition system. We specialize in performance-based marketing for insurance professionals across the U.S., and our approach is built around transparency, results, and ROI.
Next Step? Let’s Talk
Book a free consultation and see if Pay Per Appointment is right for your insurance business.
